Roberts Cosmetics + Containers, which specializes in Korean color cosmetics and innovative packaging design, has announced a corporate name change to Roberts Beauty.

The new name better reflects the company’s offerings: expanded services; advancement and expertise in cosmetic turnkey solutions; and new technologies for component design customization and package innovation.

The Roberts Container Corporation was born at the end of WWII, when Mrs. Roberts noticed a bullet casing that resembled a lipstick container. She and Mr. Roberts began purchasing retired ammunition molds and modifying them to create lipstick cases.

Since 1979, Roberts has provided clients with creative packaging solutions, now with a focus on turnkey products and formula development.
The existing Roberts logo will remain, with the addition of a contrasting font for “beauty.”